- To the trade fair, get set, go! Lead capture at trade fairs can be that easy
With the entergon suite you can implement your “Bring your own device” mobile strategy continuously: simply download the entergon app for iOS, Android or Windows on a tablet, smartphone or even desktop and enter access data.
You are already able to capture leads with all the device-specific functions provided.
- Integrated OCR detection
With the integrated optical character recognition OCR, business cards can be read out automatically on site or during subsequent postprocessing.
There are more than 25 languages available. In addition, an automated check and enrichment of the processed data takes place.
- Access to existing customer data
Do your trade fair visitors consist to a large extent of existing customers all of whose relevant contact data you already have all in the CRM?
Then simply search for the desired contact in the local app database or via live connection to your existing CRM, ERP or marketing automation solutions and transfer the master data and other dependent data to the app.
- Badge scan integration
The connection to the visitor databases of the trade fair organisers is a great help for the international use of the mobile app, especially in the USA with their widespread service providers, CompuSystems and XPress Leads.
Especially when, as in the US, only visitor batches and no business cards are used. You simply scan the trade fair badges of the visitors to your stand. We provide the registration data real-time in the app.
Lead management – fast tracking of valuable leads.
- Post-processing of recorded leads
Time is money: make the most of your time at the trade fair. Captured leads can be processed immediately from anywhere and enriched with other relevant data or routed to follow-up processes.
The distribution focuses entirely upon the discussions and the initial recording.
- Easy download of lead data
Leads can be downloaded using standardised or individual export formats, either directly as required or by rule-based email notifications at the time desired.
- Automatic data transfer to CRM, marketing automation, ERP & Co.
Standardised connectors and individual integration solutions ensure an automated data flow and integrated process chains.
Media breaks resulting in lost information and time are a thing of the past.
- Automated email forwarding
Send automatically generated leads with all the relevant information to internal or external recipients.
An innovative platform which grows with your needs.
Benefit from a scalable, multi-client capable enterprise solution which sets no limits, from small in-house trade fairs to global roll-outs.
One app, several languages. Ideally suited for international use.
A business-wide platform, but each organisational division remains in its own area.
Content delivery network
Global content boost: rapid regional provision of multimedia content.
Rights and role design
Differentiated access rights for users, administration and management.
Unlimited design freedom and app customisation
- Customised app design
We offer you standardised app design templates with the possibility to customise colours, logo, cover picture and many more elements right down to the field level.
In addition, our innovative app content management system allows you to configure your own app design, which makes your app 100% company-specific and accordingly unique. The economic efficiency is significant when compared to an individual app development.
- Individual form structure
Embedded in the app design template, you can configure your own digital trade fair sheet or visit report.
Page layout, field positioning, field types, mandatory fields, languages or workflows can be set up quickly and easily without any programming knowledge.
- Integration of multiple layouts
Do you want to map several application scenarios in one single app?
No problem: design layouts for lead capture, newsletter registration, surveys, order brochures, for different departments or issues.
- Interview mode or autonomous mode
The generation of lead data can be performed in interview mode by your trade fair team or by using interactive multimedia self-service terminals or touchscreens.
The latter requires the autonomous app mode, which specifically blocks app areas and automatically switches to the start page during inactivity.
- Multimedia content and shopping cart functionality
With the integration of multimedia content in the form of text, images, documents, audio and video, your trade fair app transforms into a presentation medium and thus becomes the centre of attraction of your trade fair conversation.
In addition, all assets such as products and brochures can be merged via the shopping cart function as an order in the trade fair lead object.
- Multilingual function
To support use in different countries, all global languages are available to you in the mobile app.
By voice selection the complete app changes with all questionnaires and multimedia content into the respective language.
Translations can either be entered centrally in the system or imported and exported via the import/export facility of the questionnaire.
- Content integration of third-party systems
You already have available web applications or customer systems such as CRM or marketing automation and want to merge these applications or relevant data from them in our trade fair app?
In this case, various integration options from iframe to API/web service methods are available.
Send your personalised trade fair invitations supplemented with campaign-specific landing pages for pre-qualification, appointment agreements or ticket requests.
A landing page offers you the opportunity to enter into a dialogue with the interested party. This way, you can already find out which products correlate with the interests of the visitor before the trade fair begins.
You load this information together with the registration data in the mobile app, so that your trade fair staff is best prepared for personal conversations.
Impress your trade fair visitors with automated and highly personalised thank-you emails based upon data obtained from the trade fair.
All contents of the email, from the sender’s address, via the contact details of the assigned supervisor to content articles and document download links, can be individualised.
Of course, we can integrate a GDPR-compliant double opt-in process into all thank-you email variants.
Drive your immature leads forward using personalised, multi-level emailing campaigns along the customer journey. In line with the trade fair visit profile and the decision-making phase, targeted incentives are put into action.
As soon as a qualification level or degree of maturity as agreed with the sales department has been reached, the sales department automatically receives a notification.
Of course, all information and process triggers can be transmitted to the CRM or other customer systems.
Connectors for CRM, ERP, marketing automation & Co.
Seamless and customer-specific integration into existing system environments
Two-way synchronisation of company and personal data in real time
Live access to CRM inventory data in the app contact search
Provision of additional objects for lead capture such as stock lists, tickets, brochures
Event control of external process and logic chains via entergon middleware
Use of duplicate check methods outside or inside the CRM system
Use of multiple connectors for the parallel use of lead data
Faster data transfer without time-consuming exports and imports
Highest possible transmission security via SSL encryption
Fewer sources of error and security risks through automated transmission
Professional handling of personal data
With the entergon suite you are always GDPR-compliant. Benefit from easy data handling and decide upon your own data.
Order data processing
Processing of personal data always takes place in accordance with the GDPR.
GDPR-compliant lead capture
Position GDPR content simply, quickly and creatively.
Right to be forgotten
Individually control the deletion intervals for generated trade fair lead data.
Encrypted data transfer
Ensuring data protection level for organisational units, processes and systems.
We are happy to present you the entergon suite live in a web session and individually address your information needs. Then you will receive your personal demo app.
We are always ready and do the best we can!
If you have any questions about using our solutions or technical problems, our consultancy and support team is always there for you. Every entergon customer receives a dedicated customer advisor.
Assigned customer advisor
Individual support packages