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Insights

Projects, Dialogues and Passions

Documented success stories, first-hand hands-on talks and the hobbies of our clients –
all insights in one place, freely filterable.

Basketball with John Luca

John Luca Nießen
Albrecht JUNG GmbH & Co. KG

John Luca Nießen is Team Lead Sales & Marketing Automation at JUNG, a provider of building control and electrical equipment. JUNG has been a client of entergon since mid-2021.

Bodybuilding with Patrick

Patrick Preiß
REISSER AG

Patrick Preiß is Marketing Director at sanitary wholesaler REISSER and has been a client of entergon since 2021.

Playing the clarinet with Verena

Verena Meiers
CC Pharma GmbH

Verena Meiers is a marketing coordinator at CC Pharma and is one of our more recent clients, in this case since 2022.

Efficient fax and email communication at plumbing wholesaler Reisser

Plumbing wholesale
Process automation

Patrick Preiß, Marketing Director at REISSER, reports how automated processes in plumbing wholesale optimise fax and email communication.

On the journey to CRM-integrated marketing and sales automation

Marketing Automation
CRM Integration
Evalanche

Daimler Buses, VÖB-Service, Albrecht Jung and Reisser report on their respective journeys towards CRM-integrated marketing and sales automation.

Albrecht Jung & entergon at Light & Building 2024

Trade Fair Lead Management
CRM Integration

An insight into the joint trade fair appearance of Albrecht Jung and entergon at Light & Building 2024 in Frankfurt.

Digital sneaker network

Marketing Automation
Web and CRM Integration
Evalanche

At the Experience Slam at Evalanche Wiesn 2024, VÖB-Service offered an exciting hands-on insight into the introduction of a marketing automation solution.

Cooking with Alexander

Alexander Rosenthal
Payone GmbH

Alexander Rosenthal is Associate Director Customer Journey Marketing at Payone, the leading payment provider in Germany and Austria. A client since 2016.

Multichannel permission handling at Daimler Truck AG

Permission Handling
Data Protection

Angelika Miller of Daimler Buses GmbH explains how consents are obtained automatically and in a data-protection-compliant way via marketing automation and CRM.

Luci on the football pitch

Lucelia Kneidl
Uzin Utz SE

Lucelia Kneidl is Project Manager Digital Marketing at Uzin Utz, a full-range provider of flooring systems. Uzin Utz has been a client of entergon since 2018.

Dancing tango with Christian

Christian Beyreuther
HORSCH Maschinen GmbH

In his main role, Christian Beyreuther works in marketing at agricultural machinery manufacturer HORSCH. HORSCH has been a client of entergon since 2013.

Trade fair lead capture at KUKA

Automated trade fair lead management

Andreas Schuhbauer of KUKA Roboter: “All relevant data must be capturable in the app and then transferred quickly and completely to the CRM.”

Smart Marketing Add-Ons using the example of Salesforce

Martin Baier & Moritz Fuchs
entergon GmbH & Co. KG

A recorded live session shows how marketing processes save resources and make workflows more efficient in interplay with Salesforce.

Riding motorcycles with Christian

Christian Karcher
Daimler Truck AG

Christian Karcher is an IT project manager in the Daimler Buses division of Daimler Truck AG. Daimler Buses has been a client of entergon since 2018.

Gardening with Charlotte

Charlotte Zippe-Sommer
Magistrat der Stadt Friedrichsdorf

Charlotte Zippe-Sommer is an economic development officer for the town of Friedrichsdorf, entergon’s home town.

Carl Zeiss, Fanuc & Faro on digital trade fair lead capture

Experiences
Benefits
Gaining acceptance

Carl Zeiss, Fanuc and Faro talk about their experiences introducing the integrated trade fair lead management solution entergon-Suite.

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Connecting partner portals and marketing automation for automated communication and webinar control

Partner Portal Integration

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0:00 11:35

Automated event management for seminars and webinars

Seminar and Webinar Management

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0:00 13:02

Automated voucher management for scalable promotion and trade fair campaigns

Voucher Management

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0:00 14:08

Digitalising seminar and training management for plumbing & heating tradespeople

Seminar Management

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0:00 10:42

Digital CPQ preparation with an app for standardised customer capture and faster quote creation

Quote Creation

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0:00 9:11

Digitalising consulting support for peer counselling and situation analysis

Consulting

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0:00 12:27

Global digitalisation of trade fair lead capture

Global Trade Fair App

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0:00 14:21

Integrated e-learning communication with LMS, customer portal, CRM and marketing automation

E-Learning

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0:00 8:50

CRM-integrated marketing automation for seminar registration and attendee communication

CRM-integrated Marketing Automation

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0:00 14:33

From trade fair app to integrated sales app for sales, service and project business

From Trade Fair to Sales App

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0:00 12:14

Offline-capable app for trade fair and service in international industrial use

Trade Fair & Service App

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0:00 11:27

Integrated customer communication and process digitalisation with CRM, marketing automation, SSO and loyalty programme

Integrated Customer Communication

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0:00 13:56

Automated webinar management for scalable customer communication

Webinar Management

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0:00 14:03

From customer visit to the correct order in real time

Order Capture

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0:00 11:21

Digitalising a B2B ordering platform

B2B Ordering Platform

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0:00 8:28

Custom premium modular system for email templates in Evalanche

Email Templates

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0:00 11:48

Digitalising customer-related processes with CRM and marketing automation integration

Efficient Surveys

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0:00 8:59

Premium email templates for brand- and audience-specific communication

Premium Email Templates

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0:00 14:57

From trade fair contact to qualified opportunity in 24 hours

Trade Fair App

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0:00 5:22

Multichannel permission handling at an international mobility company

Permission Handling

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0:00 14:10

Sales app for conversation-oriented CRM capture and automated sales follow-up processes

Sales App

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0:00 11:25

Product registration and warranty extension as direct end-customer access

Warranty Extension

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Integrated event and attendee management for roadshows, showrooms and lunch & learn

Event Specials

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0:00 9:03

Digitalising and automating incident notifications in partner support

Incident Communication

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0:00 11:00

Digitalising event and attendee management for corporate events

Event and Attendee Management

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0:00 12:50

From transactional web shop to automated e-commerce communication

E-Commerce

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0:00 12:12

Flexible email modular system for data-driven expert-customer marketing

Email Builder

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0:00 7:18

Content Factory for countries, brands and languages

Content Factory

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0:00 9:29

Modernising fax communication through email-to-fax and targeted channel migration

Fax Modernisation

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