Your current situation
Today you use a webinar solution, but the email-based customer dialog from web registration to follow-up emails after the event cannot be perfectly adapted to your corporate design. The individual steps and data transfers have to be triggered manually.
Your current pain
A marketing automation system may already be in use in combination with your webinar solution, but setting up the objects and transferring data between the webinar solution and the marketing automation system involves a lot of effort. Your team is more concerned with operational implementation than with conception and content.
Your future possibilities
Using entergon’s GoToWebinar connector, you can link GoToWebinar bidirectionally with the marketing automation system. The entergon middleware handles communication between GoToWebinar and the marketing automation system during initial webinar creation and object generation, participant registration and the execution of transaction emails and follow-ups.
Your future benefits
After integrating both solutions, your starting point is GoToWebinar. After the initial creation of the webinar, the connector generates the web form, your standard campaign with all relevant objects and webinar-specific data and adjusts pool options. Your manual effort is reduced to zero.
Relevant for industries such as
All sectors in which Webinars are held regularly.
Relevant for specialist departments such as
Marketing- and event managers
Applications used
Stand-alone marketing automation system
Technologies used
HTML, CSS, Javascript, JSON, XML or other interface methods
