Your current situation
You offer your customers seminars all year round. These are communicated online and require interaction between the CRM, website and Marketing Automation tool. However, the systems are not connected to each other. Data fields and content must be prepared separately in each of these silos. The data flows between the systems are carried out manually.
Your current pain
All steps from online publication to participant management involve a great deal of coordination. Depending on the scope of the seminars you offer, there may be independent teams that only deal with the technical setup of the seminars. The costs for this are disproportionate.
Your future possibilities
With the CRM, CMS and Marketing Automation system-integrated seminar solution, the CRM or a new online-based dashboard could be your starting point. The seminar parameters defined there are automatically synchronized with the marketing automation system, e-mailings for the communication channels and content on the website are automatically generated and published.
Your future benefits
The simple parameterization of seminar content and automatic transfer to the systems involved significantly reduces manual effort. Employees no longer have to operate separate systems or create content manually. Several seminars can be organized at the same time without the administrative effort increasing proportionally. The working time saved can be used for higher-value tasks.
Relevant for industries such as
All sectors in which seminars, training and courses are regularly held.
Relevant for specialist departments such as
Marketing and event managers
Applications used
entergon dashboard as a standalone event platform or as a CRM-integrated module, entergon Hub for the integration of CRM, ERP and Marketing Automation systems
Technologies used
HTML, CSS, Javascript, JSON, XML or other interface methods
