Your current situation
You would like to offer your customers “gated content” on your website, i.e. content should only be accessible to visitors after they have filled out a form. However, this cannot currently be implemented with your content management system, or at least not satisfactorily. In addition, the registrations remain in a silo and have to be exported again and again for further email communication.
Your current pain
Setting up new documents is time-consuming and may require the coordination of different departments. The media disruption and manual intermediate steps tie up valuable resources in your marketing team. You also want nurturing campaigns to follow directly after the download.
Your future possibilities
The download center provided by entergon is integrated as a module in your Marketing Automation account. Documents and associated images, texts, etc. can be easily added. The “Download Center” web module is integrated into your website via an iframe. Documents can be distributed via the website or selected directly in the download center. After submitting the registration form, multi-stage campaigns can follow.
Your future benefits
Following the introduction of the download center, marketing can directly add to or amend documents without CMS involvement. The changes are immediately published on the website. The maintenance effort is significantly reduced and your website visitors enjoy needs-oriented campaigns with relevant content. If desired, all interactions can be documented in the CRM system.
Relevant for industries such as
All sectors in which content is provided.
Relevant for specialist departments such as
Marketing management, online marketing team
Applications used
Stand-alone marketing automation system or CRM-integrated solution
Technologies used
Web platform, XML or other interface methods
