Your current situation
Surveys are used for different purposes in your company. These product, customer or feedback surveys are implemented in different ways and with different solutions depending on the department. Communication and survey data are managed decentrally, and many implementation steps are associated with media disruptions.
Your current pain
The pragmatism currently practiced leads to the desired result, but at the expense of valuable human resources. In addition, fragmented data storage leads to major disadvantages, particularly in terms of data protection compliance. The general administrative effort involved in creating, distributing and returning a survey is simply high.
Your future possibilities
With marketing automation systems, surveys of varying scope can be parameterized quickly and easily. Using container and smart form methods, the configuration leads directly to the required forms and email communication being sent out. Using a CRM connection, triggers in the CRM can lead to automatic dispatch. Results are immediately documented and lead to follow-up steps.
Your future benefits
Automated processes and defined triggers eliminate the effort of creating and sending surveys. Surveys are hyper-personalized using marketing automation systems and a connection to central databases such as CRM, which increases the response rate. Real-time dashboards help to visualize the results. Thanks to the significantly increased process efficiency, surveys and the associated feedback culture can be actively practiced with unlimited customer bases and use cases.
Relevant for industries such as
All sectors in which surveys are conducted.
Relevant for specialist departments such as
Management, marketing management, sales management
Applications used
Stand-alone marketing automation system or CRM-integrated solution
Technologies used
Web platform, XML or other interface methods
