Your current situation
Your exhibition staff records your trade fair visitors on paper. Questionnaires are scanned or physically transmitted, but are usually typed into internal systems again or optimized manually at the end. Manual processing delays follow-up communication from sales.
Your current pain
Paper-based recording no longer fits in with the corporate image, and manual processing ties up a lot of resources and wastes a lot of time. Valuable time is lost until your trade fair leads receive follow-up communication from sales or marketing.
Your future possibilities
With entergon’s digital solution, your sales force scores points with an innovative, mobile app that presents solutions in a multimedia format and allows data to be recorded quickly and easily according to the course of the call and automatically forwarded to internal systems.
Your future benefits
Fast capture times thanks to a user-friendly app, automatic OCR recognition and integrated CRM inventory data. More sales through efficient lead management thanks to seamless CRM integration and automated and personalized lead nurturing campaigns.
Relevant for industries such as
All industries in which the trade fair is an essential element in the marketing mix.
Relevant for specialist departments such as
Marketing management, sales management, trade fair managers
Applications used
Trade Fair App, entergon Hub for the integration of CRM, ERP and Marketing Automation systems
Technologies used
Native app for iOS, Android, Windows or browser-based, XML or other interface methods
