services 2018-02-13T11:45:28+00:00

musterfirma

CRM, CROSSMEDIA & DIALOG

Successful customer relationship management requires the integration of marketing, sales and service. In practice, however, we experience again and again that only sales and service processes are engaged. (Dialogue) marketing acts mostly in an isolated fashion.

entergon supports companies in implementing sales-oriented dialogue marketing: From optimizing initial inbound marketing, through the setup of cross-media and integrated lead management to close interaction with sales and service processes.

CRM

You aim to implement CRM or you already have a CRM system implemented, which has so far not brought the desired results?

We support you in the implementation and optimization of your CRM initiative by strategy consulting, implementation of CRM standard and individual solutions and data quality management.

CRM-CONSULTING
CRM strategy, CRM organization and process consulting, CRM system selection and tendering assistance, CRM project management

CRM-IMPLEMENTATION
Introducing new CRM systems, optimizing existing CRM systems

DATA QUALITY SERVICE & MASTER DATA MANAGEMENT
Data quality management, integrating enterprise-wide databases

DATA PROTECTION
Initial audit, data protection strategy, action planning, re-audit

CROSSMEDIA

The increasing number of communication channels increases the challenge of comprehensive multi-channel management. We develop new and implement standardized e-marketing and mobile solutions and integrate them seamlessly into your CRM ecosystem.

We are constantly expanding our portfolio. Talk to us about your special requirement. If we do not cover this, we will consider it an opportunity to promptly develop a solution.

E-MAIL MARKETING & MARKETING AUTOMATION
Introducing & integrating & e-mail marketing and marketing automation solutions

WEB DEVELOPMENT
Establishing and integrating Web Content Management Systems, microsites and landing pages

WEB-ANALYSIS
Setting up and integrating Web analysis tools and services

MOBILE SOLUTIONS
Developing & integrating web and native app solutions

DIALOG

By the collective term dialogue, we mean the creation of a holistic customer experience across all customer contact points. We call the management process of all customer experiences Customer Experience Management (CEM). Successful customer experience management enables our customers to influence customer satisfaction, changes in expectations, generate a sense of security, support the brand as well as generate and increase emotional customer loyalty.

With Customer Experience, entergon focuses on considering all possible customer contact points along with associated processes that serve lead generation and lead management as well as expanding existing customers. Optimizing communications and marketing mix, all offline and online communication processes and interaction between marketing and sales are at the forefront.

We empower our B2B customers so that for relevant persons in buying centers a consistent customer experience is created along the purchase decision process. With the use of appropriate software solutions and IT integration services, lead management methods and content marketing, the interested party or customer experiences several positive moments of surprise. The customer experience should lie consistently significantly above customer expectation.

Our service areas:

  • Customer Experience
  • Buyer Personas
  • Customer Journey
  • Content Marketing
  • Lead Management
  • Campaign Management
  • Customer Experience Design
  • Crossmedia Campaign Elemente
  • Editorial Content