Efficient Marketing Automation for Salesforce Customers

EVALANCHE

All Evalanche elements, from email campaigns to web forms, can be provided in a way that allows marketing teams to easily customize them without programming knowledge. Optimized display across various email clients is ensured, even with dynamic variability.

Marketing Cloud Account Engagement

Templates can indeed be individually programmed, but this does not necessarily mean that there are maximum configuration freedoms within a template. Additionally, mastering all functions can be challenging. The marketer needs a high level of IT affinity.
 

EVALANCHE

Country-, brand-, and language-specific content can be easily pre-configured and automatically delivered in campaigns based on profile attributes in emails, web forms, and landing pages.

Marketing Cloud Account Engagement

Landing pages cannot be automatically delivered based on country or language according to profile attributes. For this, fixed combinations must be set up in advance for individual campaigns. This can lead to a significant amount of adjustment work during a roll-out or when changes need to be made.
 

EVALANCHE

Unlimited customization options are available: personalization variables sourced from any CRM fields, dynamic content display and ranking, image personalization, etc. All options are available across all objects.

Marketing Cloud Account Engagement

With Dynamic Content, individual content can be delivered in an email content area based on a profile attribute or an attribute value. However, many dynamic logic configurations require programming and IT expertise.
 

EVALANCHE

The Salesforce-Evalanche connector is based on over 10 years of experience in integrating CRM and Marketing Automation. Numerous predefined processes are available, including master data and bounce management, permission handling, and campaign management. Modifications can be made at any time via the entergon Hub middleware. Additionally, other third-party tools can be integrated quickly and easily.

Marketing Cloud Account Engagement

Despite being a Salesforce product, the integration can be inconsistent, leading to issues such as data duplication and mismatched lists. Additionally, it is a “hard integration” – the user has no control over the programming and logic between Marketing Cloud and Salesforce. Integration with systems outside of the Salesforce ecosystem is challenging.
 

EVALANCHE

Evalanche places a strong emphasis on data protection, particularly GDPR compliance. Hosting is carried out in ISO 27001-certified data centers in Germany.

Marketing Cloud Account Engagement

Salesforce has a global focus, and GDPR compliance is less emphasized compared to Evalanche. Additionally, hosting is done in Salesforce data centers, which are often located outside the EU.
 

EVALANCHE

With Evalanche, country- and language-specific consent requests can be automated and, if desired, differentiated via letter, SMS, or email, depending on the extent of available master data. Opt-ins and opt-outs are automatically documented in Salesforce in compliance with data protection regulations at the contact/lead level.

Marketing Cloud Account Engagement

Salesforce does not provide a GDPR-compliant double opt-in process as a standard feature. This process must be individually programmed according to customer requirements, and there are no established best practices available.
 

EVALANCHE

Evalanche is a best-of-breed solution, enhanced by entergon with innovative add-on solutions. The entire partner network in general, and entergon in particular, offer local support and training that is highly practical, customer-focused, and delivered with a strong personal commitment.

Marketing Cloud Account Engagement

There is extensive training material, webinars, and support available through the Salesforce ecosystem. Although Salesforce offers many communication channels to contact the support team, customer service can often leave requests unanswered for extended periods.
 

EVALANCHE

Evalanche’s pricing model is modular and flexible. The prices are based on the number of contacts and the features used. Marketing Automation is not a one-time project, but a continuous journey. This flexible pricing ensures that you always have the right pricing tailored to your specific needs.

Marketing Cloud Account Engagement

Salesforce’s pricing is high, especially in the enterprise plans. The pricing depends on the number of users and the desired functionality. There are numerous additional and hidden costs.